- Become known as “the” expert in your field
- Differentiates yourself from competitors
- Establishes authority and credibility
- Free publicity — generates hundreds to tens of thousands of dollars in free advertising
- Boosts sales conversion
- Use as a lead generator — books generate more leads than whitepapers, videos, eBooks, newsletters, and other forms of advertising
- Get speaking gigs and offer your book either for sale or as part of the speaking fee
- Attracts referral partners who are more comfortable referring someone who is seen an obvious expert in the field
- Use for fundraising